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Well this week it seems everyone is talking about the bookstore Waterstones controversially reverting to its original logo after what was a major design re-brand.

We quite liked the new ultra modern logo and branding, putting it firmly in line with its market competitors at a time when the high street is struggling.

Step forward or step back, only time will tell.

Great excitement this week when the preview tickets arrived for the David Hockney A Bigger Picture Exhibition. Wahoooo! (and the invite was beautifully designed too – not by us unfortunately)

Hockney, another one causing great controversy, as he now creates his work and sketches on his i-pad.

Personally I think he is (and I quote) “ace”, plus I have been trying to get my mother to use an i-pad for years, or even a mobile telephone, and she is nowhere near 74 years old, so good for him!

An absolutely scathing review of the exhibition by the Evening Standard, well I will wait and see for myself!

http://www.thisislondon.co.uk/arts/review-24029156-david-hockney-ra-a-bigger-picture-royal-academy—review.do

The Design Museum has announced the finalists for the Design of The Year competition, from the Olympic Torch to the Royal Wedding Dress – check them out here!

http://designmuseum.org/media/item/79282/4340/media-release-longlist-2012_FINAL.pdf

“Give up chocolate for New Year?” We think not!

Our website for Cocoa Moon is now online – http://www.cocomoonchocolate.co.uk

Liz has a beautiful shop in Petersfield, and now a great e-commerce website too. We can also confirm that the chocolate is very good, obviously we had to get some in the name of market research!

No New Year blues for us! 2012 has got off to a flying start, with 2 new clients by lunchtime on our first day back. We are really excited to be working on both new projects, so watch this space!

Not forgetting about our existing clients, a big congratulations to Karren Brady who made London’s 1000 most influential people of 2011. We think that’s an extraordinary achievement and well deserved.

We were sad to hear of the passing of the cartoonist Ronald Searle aged 91 earlier this week. Best known for his creation of the naughty St Trinian’s school girls. A great inspiration.

Farrow Creative have been asked by Trinity News South to mentor the LBA campaign which puts the spotlight on the local businesses community and give them a chance to shine nationally. As a mentor we have been asked to join as a judge and help find young businesses that have huge potential. As well as reviewing all the campaign entries and judging those businesses against set criteria, we’ll be asked to share our knowledge and expertise with the three finalists and mentor them for a three month period. We are very excited about meeting with and working along side the business leaders of the future and helping shape the direction and growth of what we hope will be very successful and inspirational local companies.

One lucky business will be picked from the hundreds of regional winners to receive individual mentoring sessions from the LBA national ambassador Dragons’ Den favourite Deborah Meaden.

Guildford College are delighted that their event has meant that a local agency such as ours can work for such a high profile account. Check out the PR.

http://www.guildford.ac.uk/NewsEvents/NewsArticles/CoupForLocalBusinessAsThe

ApprenticesKarrenBradySaysYoureHired.aspx

Karren Brady, the first lady of business and Lord Sugar’s right hand woman on The Apprentice asked Farrow Creative to design and build her new website. We met Karren in Guildford and worked really well together to create a branded site which communicates and reflects her and her business. Now of course, we are all totally hooked on The Apprentice: Series 7 on Wednesday night BBC1 at 9pm to see who gets hired and who gets fired!

Congratulations to The Petersfield Directory. Denise and her team dressed up as the characters from the Wizard of Oz for the day for Rowans Hospice. Raising more than £1,500 and looking scarily good, they came collecting with a real live Toto!

We are pleased to say that after a vigorous selection process Farrow Creative have been approved by Trading Standards and are proud to be part of the Buy With Confidence Scheme.  For more details on what this means to our clients please see www.buywithconfidence.gov.uk

We hope you will agree with us that 2010 was a stonking year for innovative design, to see some of the designs that are in the running for the Brit Insurance Designs of the Year Award, just pop in to the Design Museum in London any time between 16 February and 17 August 2011 to check our for yourself, maybe see you there? For more info see www.designsoftheyear.com

Phew what a month and only just into the new year! We are settling well into our new Studio in the centre of Guildford and its proving to be a great success already.  With networking being an integral part of Sam’s daily business life, she has already met some of the friendly ‘natives’ at a inspiring State of the Nation talk given by both Andrew Holder and Councillor Tony Rooth and we are looking forward to a fantastic 2011 and ‘getting to know you’.