What does Miley Cyrus twerking and your personal brand have in common? This wholesome, pure teen, reinforced the message that a ‘good girl’ can be a success. She was a role model for our kids and Disney’s darling. Then over one MTV night she changed. There was no gradual personal brand shift here. She needed to find a way of staying relevant whilst continuing to grow her fortune.

It was a bold and clever move and not one I’d advocate. However, she increased her twitter following by 112% and her Facebook by 250k! Those are stats we like the sound of.

So should we all be twerking our personal brand? In our own distinct way yes, provocative, wholesome, professional or in your pyjamas…you decide.

South Downs National Park - Designed by Farrow CreativeA brand is more than just a logo. We all know this in the sense that your brand is your values and how you act on those at every point of contact. What I mean is that it takes years for a logo to be recognised on it’s own in isolation. When we design a logo the hard work continues to the look, feel and ethos around the logo. We describe the logo as being the core. It’s got to be perfect but it’s just the beginning of what we do.

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Take our branding for South Downs National Park for instance. After the logo was signed off work began to build a picture around the logo. From the website design to the vehicle decals and signage everything started to take on a distinctive look. It’s our job to steer the brand and give it the right voice, the logo is just the start.

As part of our continuing support for Guildford Cathedrals ‘Make your Mark’ appeal we attended the swanky ‘Dinner in the Nave’ on Saturday night. I had the good fortune to be sitting next to the guest speaker Michael Portillo and the Rt Revd Ian Buckley, Bishop of Dorking.

Michael Portillo and Sam Farrow take time out for a selfie.

Michael Portillo and Sam Farrow take time out for a selfie.

Michael Portillo is an amazing speaker, very funny and self deprecating. He told a wonderful story when I asked him what it was really like to work with Mrs Thatcher. The auction raised over 20k on the night. Almost worth throwing yourself off the top of the Cathedral for!

We are proud to be based in Petersfield and Guildford and understand the value of supporting other local organisations and businesses. Today we have offered a work placement to a student at the Petersfield school (under 18) to help them develop new skills and gain experience in the world of work.

Introducing students to our studio can help them understand the creative work environment, choose future study or prepare for related employment. We usually offer a short placement where they will have the opportunity to observe and get stuck into real live projects.

What we get out of this is a great sense of fulfilment, helping future generations to understand their opportunities and potential. This takes time of course, students are often unsure and nervous. With two children of my own I understand their uncertainty.

But you’ve got to start out in the world somewhere, by the end of the century there will be 10 billion people on the planet. So where better to start than the safe, fun, creative environment of Farrow Creative?

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Farrow Creative. Terrified!

Terrified. Yes.

Climb the 249 steps to the roof of Guildford Cathedral, and you’ll enjoy wonderful panoramic views across the city and the Surrey countryside 160 feet below. Unless your name is Sam Farrow, that is!

On Saturday 26 April, I abseiled from the roof’s highest point to help raise the £7m needed to equip this wonderful building for the 21st Century. In particular, the acoustic plaster in the ceiling vaults urgently needs replacing: without this vital restoration work, the Cathedral – the last to be built in England – may be forced to close.

I’m pleased to report I reached terra firma safely: no undergarments were harmed in the making of this epic descent.

A huge ‘thank you’ to everyone who’s donated so far – and if you haven’t (or forgot) it’s not too late! You can donate online at www.everyclick.com/idontlikeheights

I will be splitting the monies raised between the Cathedral, and our ‘house’ charity here at Farrow Creative, Disability Challengers – www.disabilitychallengers.org

Rocking the business school

February 28th, 2014

Thanks to everyone who attend my talk last night at the Surrey University Business School. It was an honour to have been asked to present ‘running a successful business’ to the MBA students. There were clearly a huge amount of talented people in the room. I was especially inspired by my mentee Rabi who has come over from Nigeria, leaving her husband and children to gain her qualification. That to me is dedication and someone who knows where they are going in life. Don’t look down.
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Surrey Business School Talk

February 27th, 2014

I’m looking forward tonight to talking to the MBA students at the University of Surrey on the pleasure, pain, pitfalls and personal satisfaction involved in running your own business. I’m acting as a mentor to one student for the remainder of the year. Having spoken briefly to her on the phone she has already inspired me!

I’ve been running Farrow Creative for over eight years, and it has been good to step back and think about what it really means to ‘run your own business’.

See you there. http://www.surrey.ac.uk/mba/events/learning_from_the_successful.htm

No hanging about

February 7th, 2014

For some reason…Sam’s agreed to a daunting physical challenge. In April, she’ll be one of a small team of plucky volunteer fundraisers abseiling from the top of Guildford Cathedral, whose bell tower rears 160 feet above the city.

Sam will be splitting the monies she raises between the Cathedral’s roof restoration fund, and our ‘house’ charity here at Farrow Creative, Disability Challengers. If you’d like to support her in this noble (not to say foolhardy) endeavour, you can make your pledge online at www.everyclick.com/idontlikeheights or pop into the studio to laugh at her!

For one night only

November 20th, 2013

Following my talk on Women in Business at the Surrey Business School in March this year I’ve been invited back to talk about personal branding in social media tonight. I’ll let you know how I get on.

Gabrielle Aplin’s secret gig in the forest

We were lucky enough to get Artist passes to Camp Bestival this weekend and were invited to a secret forest gig by Gabrielle Aplin.There were only about forty people in the audience and my gosh, the girl can sing. We were inspired by her lightening bolt face paint and kooky girl next door freshness. Camp Bestival is graphic heaven, from the flags to the neon and hand made signs.

Young British Foodies was our fave place to eat and if some of the most innovative food in the UK and a funky creative vibe doesn’t grab you…nothing will!

Love this hand made sign

Innovative tent dining