Cain Caser – OMG

November 25th, 2014

I discovered Cain Caser the artist today. Having studied myself for five years at art college and been a graphic designer for ahem…well over 20 years it’s mind blowing when you find a new flavour for your eyes. The colours are bright and intense, your eye tries to take in the form and the colour at once and leaves your heart beating really fast. Well that’s what happened to me!

Cain was a graffiti artist in his youth “As a kid growing up I was obsessed with graffiti. I lived near the end of the Metropolitan line so everything that was going on in London was delivered straight to my doorstep. The people, style, mystery and adventure of it completely fascinated me. By twelve years of age I had started writing graffiti and at sixteen it was dominating my life.”

Interviewed for Graffuturism, Cain said, “The paintings have been conceived as portraits. The motivations of my younger self, ego and excitement, are the same cues that I paint by today. My working method currently is to cut up and photocopy sketches with paint on paper creating a collaged drawing which then serves as maquette for a painting.”

Cain Caser - John Butane

Bend it like Beckham and Brady

October 28th, 2014

Victoria Beckham has been named UK’s top entrepreneur, worth £210m. She is now the more valuable of the ‘Brand Beckham’. The 40-year-old beat Amit & Meeta Patel, Auden Mckenzie and Julian Dunkerton.

Victoria Beckham has become a “supremely talented entrepreneur in the fashion business. She’s got a real business, some design talent and some business nous,” said Andrew Saunders, the deputy editor of Management Today. “She gets a lot of stick for being a celeb fashionista but I don’t think that’s fair. She has built something real out of her own celebrity which is quite a contemporary story. She deserves to be celebrated.”

There are many more female entrepreneurs energising Britain. As one of Britain’s leading business figures our client Karren Brady CBE is also a high profile inspiration. Her spectacular rise to the top in business and football, her parallel careers as newspaper columnist and author, her extensive work for charity – and, of course, her starring role as Lord Sugar’s right-hand woman in TV’s The Apprentice.

Now, I must get on…I’ve got my first million to make.

What does Miley Cyrus twerking and your personal brand have in common? This wholesome, pure teen, reinforced the message that a ‘good girl’ can be a success. She was a role model for our kids and Disney’s darling. Then over one MTV night she changed. There was no gradual personal brand shift here. She needed to find a way of staying relevant whilst continuing to grow her fortune.

It was a bold and clever move and not one I’d advocate. However, she increased her twitter following by 112% and her Facebook by 250k! Those are stats we like the sound of.

So should we all be twerking our personal brand? In our own distinct way yes, provocative, wholesome, professional or in your pyjamas…you decide.

South Downs National Park - Designed by Farrow CreativeA brand is more than just a logo. We all know this in the sense that your brand is your values and how you act on those at every point of contact. What I mean is that it takes years for a logo to be recognised on it’s own in isolation. When we design a logo the hard work continues to the look, feel and ethos around the logo. We describe the logo as being the core. It’s got to be perfect but it’s just the beginning of what we do.


Take our branding for South Downs National Park for instance. After the logo was signed off work began to build a picture around the logo. From the website design to the vehicle decals and signage everything started to take on a distinctive look. It’s our job to steer the brand and give it the right voice, the logo is just the start.

As part of our continuing support for Guildford Cathedrals ‘Make your Mark’ appeal we attended the swanky ‘Dinner in the Nave’ on Saturday night. I had the good fortune to be sitting next to the guest speaker Michael Portillo and the Rt Revd Ian Buckley, Bishop of Dorking.

Michael Portillo and Sam Farrow take time out for a selfie.

Michael Portillo and Sam Farrow take time out for a selfie.

Michael Portillo is an amazing speaker, very funny and self deprecating. He told a wonderful story when I asked him what it was really like to work with Mrs Thatcher. The auction raised over 20k on the night. Almost worth throwing yourself off the top of the Cathedral for!

We are proud to be based in Petersfield and Guildford and understand the value of supporting other local organisations and businesses. Today we have offered a work placement to a student at the Petersfield school (under 18) to help them develop new skills and gain experience in the world of work.

Introducing students to our studio can help them understand the creative work environment, choose future study or prepare for related employment. We usually offer a short placement where they will have the opportunity to observe and get stuck into real live projects.

What we get out of this is a great sense of fulfilment, helping future generations to understand their opportunities and potential. This takes time of course, students are often unsure and nervous. With two children of my own I understand their uncertainty.

But you’ve got to start out in the world somewhere, by the end of the century there will be 10 billion people on the planet. So where better to start than the safe, fun, creative environment of Farrow Creative?


Farrow Creative. Terrified!

Terrified. Yes.

Climb the 249 steps to the roof of Guildford Cathedral, and you’ll enjoy wonderful panoramic views across the city and the Surrey countryside 160 feet below. Unless your name is Sam Farrow, that is!

On Saturday 26 April, I abseiled from the roof’s highest point to help raise the £7m needed to equip this wonderful building for the 21st Century. In particular, the acoustic plaster in the ceiling vaults urgently needs replacing: without this vital restoration work, the Cathedral – the last to be built in England – may be forced to close.

I’m pleased to report I reached terra firma safely: no undergarments were harmed in the making of this epic descent.

A huge ‘thank you’ to everyone who’s donated so far – and if you haven’t (or forgot) it’s not too late! You can donate online at

I will be splitting the monies raised between the Cathedral, and our ‘house’ charity here at Farrow Creative, Disability Challengers –

Rocking the business school

February 28th, 2014

Thanks to everyone who attend my talk last night at the Surrey University Business School. It was an honour to have been asked to present ‘running a successful business’ to the MBA students. There were clearly a huge amount of talented people in the room. I was especially inspired by my mentee Rabi who has come over from Nigeria, leaving her husband and children to gain her qualification. That to me is dedication and someone who knows where they are going in life. Don’t look down.

Surrey Business School Talk

February 27th, 2014

I’m looking forward tonight to talking to the MBA students at the University of Surrey on the pleasure, pain, pitfalls and personal satisfaction involved in running your own business. I’m acting as a mentor to one student for the remainder of the year. Having spoken briefly to her on the phone she has already inspired me!

I’ve been running Farrow Creative for over eight years, and it has been good to step back and think about what it really means to ‘run your own business’.

See you there.

No hanging about

February 7th, 2014

For some reason…Sam’s agreed to a daunting physical challenge. In April, she’ll be one of a small team of plucky volunteer fundraisers abseiling from the top of Guildford Cathedral, whose bell tower rears 160 feet above the city.

Sam will be splitting the monies she raises between the Cathedral’s roof restoration fund, and our ‘house’ charity here at Farrow Creative, Disability Challengers. If you’d like to support her in this noble (not to say foolhardy) endeavour, you can make your pledge online at or pop into the studio to laugh at her!