Blendworth

Brand Identity GuidelinesCorporate Identity Rebrand

Established in 1921, Blendworth is a British design and manufacturing company that creates luxurious fabrics and wallcoverings for interiors. As part of a wider rebrand, the company commissions us to refresh it’s brand identity, emphasising it’s British roots and ‘classic contemporary’ product ranges. We created a classically elegant logo using a traditional serif font, elongating the tail of the capital ‘R’ to create a sense of movement, recalling the ‘swish’ of a curtain.

Since the work was completed by Farrow Creative, John Lewis have elevated the positioning of the Blendworth fabrics within their stores, to sit alongside other market leaders including Harlequin and Sanderson. And in the historic move, Blendworth were contacted by Liberty London, who are now stocking the popular collection, ‘Chirpy’. This comes 80 years since last being stocking in the iconic London store.