Heidi’s Patisserie is a chain of bakery and coffee shops with nine outlets across Hampshire. Owner Heidi Ormsby, whose Swiss-born father Ernst Strassman founded the business in 1969, commissioned us to develop a new brand identity, packaging design and signage. We recommended an evolution of the existing brand, which enjoyed strong recognition and loyalty.
We adopted a softer, more contemporary palette, feel. We turned the apostrophe into a little heart device to reflect the company’s passion for and dedication to fine patisserie – something we share on a personal level ourselves!