South Downs National Park

Brand Identity GuidelinesCorporate Identity RebrandSignageStationeryWebsite Design

We’re lucky enough to live and work in heart of the South Downs. So when our corner of Hampshire became part of Britain’s newest National Park in 2011, we were delighted – and even more so when the newly-formed National Park Authority asked us to design its logo.

We took our inspiration from the topography, colours, trees and wildlife we see around us every day, and used them to capture the essence of the unique South Downs landscape. The logo has been applied to signs, vehicles and buildings across a swathe of country running for 140 miles from Winchester to Beachy Head.