They had us at fabrics.
What an opportunity this was, to work alongside a company whose designs have been admired for almost a century, renowned for quality and detail, loved by generations of discerning homeowners…oh yes, they had us at fabrics!
We created a classically elegant logo using a traditional serif font, elongating the tail of the capital ‘R’ to create a sense of movement, recalling the ‘swish’ of a curtain.
Since the work was completed by Farrow Creative, John Lewis have elevated the positioning of the Blendworth fabrics within their stores, to sit alongside other market leaders including Harlequin and Sanderson. And in the historic move, Blendworth were contacted by Liberty London, who are now stocking the popular collection, ‘Chirpy’. This comes 80 years since last being stocking in the iconic London store.