blendworth
blendworth

BLENDWORTH

They had us at fabrics.

What an opportunity this was, to work alongside a company whose designs have been admired for almost a century, renowned for quality and detail, loved by generations of discerning homeowners…oh yes, they had us at fabrics!

blendworth brand
blendworth brand

“Very positive feedback, the new branding has been noticed and admired. It is more modern, sophisticated and gives us a better status in store. John Lewis have commented that the new branding takes Blendworth into a different level of the market and they think it’s very sophisticated and have moved the brand up in the stores sales positions.”

MANAGING DIRECTOR OF BLENDWORTH

THE BRIEF

Create a brand identity to reflect Blendworth’s brand values and helps to raise the profile of Blendworth and position itself in the modern market, retaining a nod to it’s heritage in the 21st Century

blendworth brand
blendworth brand
blendworth brand

The solution

We created a classically elegant logo using a traditional serif font, elongating the tail of the capital ‘R’ to create a sense of movement, recalling the ‘swish’ of a curtain.

THE IMPACT

Since the work was completed by Farrow Creative, John Lewis have elevated the positioning of the Blendworth fabrics within their stores, to sit alongside other market leaders including Harlequin and Sanderson. And in the historic move, Blendworth were contacted by Liberty London, who are now stocking the popular collection, ‘Chirpy’. This comes 80 years since last being stocking in the iconic London store.