south downs logo
south downs website

SOUTH DOWNS NATIONAL PARK

The area that we are privileged to call home has been inspiration to some of the greatest writers and artists in history, in fact we’d love to name a few but we only have one page.

So, you can imagine our delight when we were chosen to work on behalf of Britain’s newest National Park, this was our Wembley, Wimbledon, Carnegie Hall and Command Performance all rolled into one fascinating project.

south downs business cards
south downs design

“The 27 members of the Authority’s Board were unanimous in selecting Sam and her team at Farrow Creative to develop a brand identity encapsulating the nature of the National Park project and the wealth of opportunities it will open up for the region. We delighted with the new logo.” 

CHAIR OF THE SOUTH DOWNS NATIONAL PARK 

THE BRIEF

We were picked from many agencies throughout London and the South of England to create a powerful and influential brand identity for the newly formed Southdowns National Park.

south downs design work
south downs design work
south downs design work

The SOLUTION

We took our inspiration from the topography, colours, trees and wildlife we see around us every day, and used them to capture the essence of the unique South Downs landscape. The logo has been applied to signs, vehicles and buildings across a swathe of country running for 140 miles from Winchester to Beachy Head.

THE IMPACT

A dramatic brand that has outlasted the various sub brands that have come and gone over the years within the authority. A classic design that has stood the test of time and created a lasting legacy in the hearts and minds of the people who live and work in the park.