In a crowded market, a strong, clear and cohesive brand is as important for start-ups, small businesses and independent operators as it is for corporations. And the good news is, you don’t need a corporate budget to define and develop one, either. In these workshops, you’ll ask the questions, find the answers and acquire the tools you need to build your brand, your way.

Initial Brand Strategy Workshop

This all-day session will help you identify the three pillars on which you can start to build a strong and successful brand. You’ll also come up with the basic truths that provide checks and balances for the future development of both your brand, and your business. By the end of the day, you’ll be well on your way to:

  • Understanding what a brand is (and isn’t)
  • Establishing your brand position
  • Clarifying your brand proposition
  • Determining your brand personality
  • Defining your brand essence
  • Developing a brand strategy

Next brand workshops:


Tone of voice workshops 

The words you choose and how you use them when communicating with customers are a vital part of your overall brand. An ideal follow-up to our Initial Brand Strategy Workshop, it’s also a great opportunity to review your existing communications, and take a more in-depth look at a range of topics including:

  • How tone of voice fits into your brand identity
  • Knowing your audience(s)
  • Finding the right level
  • Differences between print and online communications
  • Using (or avoiding) jargon and technical terms
  • Keeping it fresh, real and relevant
  • Creating your own tone of voice guidelines

Next tone of voice workshops: